Failure Turned Into Success

Brandon Miller John Delano ITM 1900 February 5, 2013 Failure turned into Success I failed many projects at work, some larger than others. One project that I failed was when I had to refill the push mower with oil. I almost made my first mistake by choosing the wrong type of oil for the mower, but luckily was smart to call my boss and choose the correct oil. My first mistake was to not to listen to what my boss said and clean off the dipstick before I started to refill the oil tank.By not doing this, I did not know the specific amount to how much to add. This mistake leads into my second mistake of adding too much oil to the mower. These two mistakes ruined the mower and costing the company to buy a new push mower. I could and should have done many things different to avoid this problem. The main thing that I should have done different is to ask someone to help guide me through the process of adding oil instead of teaching the process to myself, which ultimately cost the company more money.I, as a Christian project manager, should have many standards to evaluating software development projects. When evaluating, I should ask to myself whether the project is honoring to God. When I say that, I mean is the project representing the way Christians live their lives for Christ. Is the project appropriate to God and acceptable for anyone to accomplish? In 1 Thessalonians 4, it talks about urging or pushing believers to live a life pleasing to God. Then it goes on to talk specifically about the life believers should be living.The way that I am told to be living my life should also be displayed in the projects that I create. The projects should be an encouragement to others when they use it and should help to benefit other’s lives. This project also should be an example to how believers live their lives. 1 Timothy 4:12 helps encourage that mindset by talking about how believers should set an example for others in speech, conduct, love, faith, and purity. Overall, w hen evaluating projects, they should be pleasing to the Lord, be an example, and influence others positively when using them.Basing my mistakes on the standards by which to live by, my project would still be considered a failure. It would be a failure because I did not listen to my boss, which is disobedience and that is not pleasing to the Lord. Ruining a mower is not a good example to my other work colleagues either. I should have been smarter in the way I handled the project and thought about how to have the project run efficient and productive. My disobedience resulted in failure of the whole project and making the company’s reputation increase negatively.Moses would probably say that about 45% of the plan was completed on time. The percentage is not very high because of the Israelites causing problems with their attitudes and doubts on God. Also, the Israelites did not have much faith in Moses leading them and this caused many problems in trying to get the plan completed . From Moses’ perspective, I think he would say that the journey to Mount Sinai and getting the Ten Commandments written was completed late because of the actions of the Israelites.Since the Israelites became impatient with Moses and making a golden calf, it slowed down the entire process of getting the Ten Commandments written. Moses could have taught Aaron stronger principles in keeping God’s people under control while he was at Mount Sinai. If Aaron was stronger and not so willing to make false gods, the process of the Ten Commandments being written would have been completed quicker. Source for timeline: http://www. bibleview. org/en/Timelines/20_1800BC-1400BC. html

The Diaspora Studies

In diaspora studies the major component to focus on is identity. In Hamid's The Reluctant Fundamentalist novel mainly brought out the negative side of America. Ingredients like culture, religion, food and language are important issues to deal with identity. People always identified by their culture so the presence of culture and identity mixed with each other. In this novel cultural identity has processed the main role among the characters. The character Changez struggled to enjoy stable identity for him and for his country. The readers can comprehend that America and Pakistan have some connection in regards cultural and political aspects. He sacrificed for his real identity, his Pakistani culture and his customs to follow western culture and western identity. Being in America his dual identity did not win even though he cannot forget his hybrid culture and cannot follow only one identity. After coming back from America since he taught his students about Anti- American issues. He did not abandon American life, but trying to stay connected with it. He was not happy by sacrificing his real identity since he had witnessed bitter experience. He was not comfortable and his identity remains unstable. When Changez went to America, he did shave his beard instead he protests against American society and show his indifference against America. He did not give up the original culture for the sake of safeguarding him. His social situations molded him to turn against alien country. In the novel the kite runner by Khaled Hosseini the character Amir's immigrant experience was worse and then he understands that following one's own culture was difficult and challenging in a new country. He realized that the lives of immigrant will be changing according to the changes taking place in a new country. In the novel A passage to India by E. M. Forster readers can understand the relationship east and west. If east and west follows best relationships between them there will not be any conflicts. Through A Passage to India people understand the intermingling culture of east and west always lead into the major problem and the supremacy of the west. All the western countries have the false opinion on the east and that need be changed. The component of hybrid culture plays a prominent role in the lives of people. In the novel American Brat by Bapsi Siddwah the character Feroza was the admired and influenced by American like the character Changez. Feroza's life was totally changed after the immigration experience in the west. She was easily adapted to the culture and tradition of America. When she returned to Pakistan continued to follow American culture that was many in liberation. Changez at first admired by the American dream, but at last he erased his admiration towards America. In contrary Feroza's immigrant life changes in a positive way.

A Case Study on Branding Bangladesh

Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge A Case Study on Branding Bangladesh Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Law of Obligations Essay Example | Topics and Well Written Essays - 2500 words

Law of Obligations - Essay Example In this regard, an offer is terminated if it is not accepted within a reasonable time.4 An offer can be withdrawn at any time prior to its acceptance, although withdrawal must be communicated to the offeree.5 However, if the subject matter of the offer is sold prior to its acceptance, the acceptance is not valid because an offer cannot be accepted for the purchase of property that has already passed from the offerer to another.6However, Contemporary Caravan did not sell the motor home, although it claimed to have sold the property prior to receiving the acceptance from Ideal Homes. Nevertheless, an offer and acceptance will not form a legally binding contract unless there is consideration.7 Since there was no consideration, there is no binding contract and Ideal Homes cannot force Contemporary Caravan to sell the motor home to them. Nathan Nobel The communication between Nathan Nobel and Contemporary Caravans indicates a request for information and a response to that request. There w as no definitive offer and acceptance communicated between the parties. Nobel simply asked for the lowest cash price applicable to the luxury motor home and Contemporary Caravans responded. Nothing more was said, and thus Contemporary Caravans had no reason to assume that the stated lowest cash price was accepted by Nathan Nobel. There must be some indication that there was an intention to form legal relations. A mere inquiry as to price will not be sufficient to substantiate that there was an intention to create legal relations on the part of Nobel.8 Moreover, assuming that Contemporary Caravans made an offer in its response to Nobel’s inquiry, Nobel failed to indicate one way or another that he accepted or rejected the... This essay discusses that In light of the fact that the new arrangements were ongoing for 8 months, Right On had a legitimate expectation that these arrangements would continue for the full 12 months. Since Right On had a legitimate expectation that the new arrangements would continue for a year and acted accordingly, it would be unfair for Contemporary Caravans to withdraw their promise. Since the arrangements were ongoing for 8 months, Right On had a reasonable expectation that the new arrangements were genuine or honest and nature and would continue as promised by Contemporary Caravans.Since there was a consideration in the sense that the new arrangements provide for a new method of discharging the loans, Right On can bring an action against Contemporary Caravans for breach of contract or anticipatory breach. In the latter case, Right On may if it likes, apply to the courts for injunctive relief prohibiting Contemporary Caravans reneging on the new arrangements.Whether or not ther e was a consideration, is immaterial because the doctrine of promissory estoppel can be invoked to prevent Contemporary Caravans altering the terms of the new arrangements unilaterally. It is therefore suggested that Contemporary Caravans continue to keep its promise and to allow Right On to continue to make the reduced payments until the 12 month period expires. Since no reasons are given for the desire to back out of the promise and the new arrangements it is likely that a court would find that Contemporary Caravans were not acting in good faith.

Food Safety within a Hotel Assignment Example | Topics and Well Written Essays - 3250 words

Food Safety within a Hotel - Assignment Example The instance is to ensure the possibility of the introduction of hazards that may have a severe effect on both the safety of food and its suitability for consumption by humans (Smulders, 2006). Information relating to the food safety management is primarily from the universal terms; the Safer food, better business (SFBB). The principal significance of SFB is to assist the small businesses in the procedures and the regulations required in ensuring the safety in food production and handling before consumption by human beings (Arduser and Brown, 2005). For this reason, SFB operates through the below subsections as the way of conveying the intended information to the stakeholders handling the foodstuffs before the final human consumption; Safer food, better business for child-minders; that provide the simple, straightforward advice on food safety. For instance, the information pertaining to a child's nutrition, health, and care practices. Safer food, better business for residential care homes; that help the caterers and the staff employed in the residential areas during the preparation and handling of foodstuffs in such places (Andrews, 2011). Safer food, better business for different cuisines, applicable to small catering businesses. For instance, the restaurants and takeaways that only serve specific groups of people such as the Chinese cuisine or Indian, Pakistani, Bangladeshi and Sri Lankan cuisines. An organization that produces food substances should be well conversant with the steps required for the control of temperatures of food substances. Consequently, the organization may use the steps below towards realizing the objective of regulating the food temperatures in a control system; The first step should include the development of a temperature monitoring system. In this instance, every staff in the organization should work on his or her assigned task on the regulation of the temperature control system (OFallon, 2011).There is a need to enhance food safety so as to avoid the loss of life lives due to food consumption. For this reason, an organization should consider implementing the suggestions presented in this report so as to realize the objective.

How should one live Coursework Example | Topics and Well Written Essays - 250 words - 1

How should one live - Coursework Example However, we should not forget that all people are linked to the earth. In this regard, we are all connected, and this connectedness requires us to live in harmony and ecologically conscious. The question on how an individual should live is significant to human existence. Aristotle provided an explanation on how one should live through the concept of eudaimonia (Pojman, 2005). This concept was translated to imply happiness, fulfillment and human flourishing. Aristotle gave this answer because he established that eudaimonia was the only goal of life that could be taken into account as "an end in itself, and not a means to another end" (Pojman, 2005). Aristotle can be viewed to have offered an appropriate manner to live, if such a thing subsists. He came up with eudaimonia through observing the virtues that were portrayed by people who seemed happy and flourish (Pojman, 2005). As it was, such people conducted themselves with some degree of courage, honesty, integrity, honor, fairness and rationality. Therefore, how one ought to live is concerned with ethics, which develops an individual’s virtuous character (Pojman, 2005). Notably, if an individual develops such a p ersonality, he or she understands the right thing to do and do

Current International Human Rights Law issues in the Middle east Essay - 1

Current International Human Rights Law issues in the Middle east - Essay Example 1). However, despite the influence of modernisation, Islam remained powerful. International human rights, one of the components of modernity, have penetrated the Middle East at a period when established Islam is being disputed by new ideas of Islamic principles. These new ideas hold the changing hopes and outlooks of Islam’s devotees, which involves desires for higher freedom. The progress of modernisation has intensified Muslim’s hatred of tyrannical, oppressive, and capricious regimes of their nations and has promoted the emergence of movements campaigning for greater freedom and human rights (Mayer, 1991, pp. 1-2). This essay discusses the conflict between Sharia (Islamic) law and international human rights law in the Middle East, with references to current cases of human rights issues in Middle Eastern countries. There is a sharp disagreement between the judgments of Islamic human rights scholars and Islamic governments. Islamic scholars could be generally classified into two groups, namely, liberal and conservative. The liberals accept the conflict between human rights ideals and Islamic doctrine and pursuit of reconciliation. In contrast, the conservatives believe that Islam has an independent and unique set of obligations, rights, and practices, and thus, they oppose intrusion of external human rights law processes (Shah, 2006, p. 3). Generally, Islamic societies conform to the conservative view of Islamic doctrine and this is the reason most Islamic societies have resisted the imposition of international human rights law in their local administrations. Saudi Arabia and Iran are excellent examples (Baderin, 2008). There are Islamic countries which have approved international human rights principles but with major restrictions, declaring that international human rights law would be applied locally provided that it does not run counter to the Sharia law.

Ebola Essay Example | Topics and Well Written Essays - 250 words - 1

Ebola - Essay Example As explained by the Infectious Disease expert at Washington University School of Medicine, Dr. Rupa Patel, â€Å"The local entities must first take time to understand the disease and how it is transmitted by using resources put out by agencies such as the World Health Organization (WHO), Center for Disease Control and Prevention (CDC), and Doctors Without Borders† (Olcott para 5). Even though there are a number of cultural and environmental aspects that are beyond the control of national governments, steps must still be carried out to guarantee that the frequency or rate of contact with the infected is lessened. National governments and nongovernmental organizations must continue to distribute information about Ebola so that the public can consult healthcare professionals. Going to medical specialists early can stop the spread of Ebola. Promoting good hygiene and sanitation is one of the most effective ways to prevent the spread of the virus to the community (CDC para 5-8). Due to the severity of the epidemic, national or local leaders must implement an awareness-oriented program as they deal with this alarming

Social network security is seriously threatened Dissertation

Social network security is seriously threatened - Dissertation Example The paper has gone to an inch to determine the level of importance is given to the privacy setting and its resultant security and safety. The results revealed that users of SNS, though considers that matter significantly important; however, have limited information about the dimensions from where these privacy fences are broken. The paper also concludes that despite understanding of a considerable level about the lacking strength of privacy setting of the SNS, the users still post information as established by Lee, Park, and Kim (2013).Furthermore, users of SNS have dominant view to stop limit the usage of SNS for sharing private information once the understanding of the malware is developed. TABLE OF CONTENTS WOULD SOCIAL NETWORK INTERCONNECTION THREATEN USER’S PRIVACY? 1 ABSTRACT 2 TABLE OF CONTENTS 3 1. INTRODUCTION 5 2. LITERATURE REVIEW 8 2.5. CHALLENGE 14 3. METHODOLOGY 16 4. DATA ANALYSIS 19 6. LIST OF REFERENCES 32 7. APPENDIX 37 1. INTRODUCTION 1.1. Background Social media has taken the driven seat in the current era of technology. ... here users are more deeply connected than ever before without any limitations, in most cases, as depicted below: (Merrill et al., 2011) In addition to the array of benefits that social media offers to range of users including individual, public figures as well as businesses, social media is also complimented with the risks and issues. Kirkpatrick (2011) in the book, The facebook Effect, has noted that social media has changed the entire phenomenon of interaction. The impact of social media has gone to an extent that it is driving the character of political figure as well as the democratic process. For instance, the presidential campaign of Obama employed data mining, analytics and reporting program under the leadership of Rayid Ghani, a Pakistani former employee of Chicago’s Accenture Technology Labs which in turn resulted in Obama wining an election with head to head margin (Imam, 2013). The analytical and data mining tools employed in the campaign for Obama and other individ ual and businesses at one end benefits the user but at the same time it also threatens risk to the privacy of the account holders of social networking sites (SNS). Lee, Park, and Kim (2013) claim that SNS users have awareness of the security, privacy and other types of risks associated with SNS but sharing of contextual information on SNS is more induced by the perceived benefits from these sites. 1.2. Aims and Objectives Having mentioned the risks that are associated with the SNS sites, the paper herein aims to develop the review of the awareness level about the intensity of the risks from SNS interconnection. Therefore, the research has set forth the following objectives for the study: Exploring the types of the risks that are associated with the interconnection of the Social Networking Sites.

Treatment Programs for Prison Inmates Essay Example | Topics and Well Written Essays - 2750 words

Treatment Programs for Prison Inmates - Essay Example The need for adequate treatment measures has been established. Finally various treatment measures that can be incorporated by authorities to ensure rehabilitation of inmates with addiction have been identified and evaluated. The Diagnostic and Statistical Manual of Mental Disorders (DSM-1V) refers to brain altering substances as 'substances' and to the related disorders as 'substance-related disorders'(1994, p174). The DSM - IV indicates that the term substance refers to a drug of abuse, a medication, or a toxin. The word substance is generally preferable to the word drug because the term drug refers to manufactured chemicals while many of the substances associated with abuse patterns occur naturally (opium) or are not meant for human consumption (phenyl). Here it is vital to differentiate between substance abuse and substance dependence. Substance dependence: This is loosely termed as addiction to alcohol as well as other addictive substances (such as opium, marijuana, cocaine etc). It is a reversible state and the person starts craving the substance under stress, life changes, or a low/depressed mood. Substance abuse: On the other hand, substance abuse is much more serious, wherein the individual becomes tolerant of the substance and needs an increasing amount to reach an inebriated state. An abuser will also face withdrawal symptoms in which state it becomes close to impossible to function normally in the absence of the substance. The life span of the typical addict is about 12 years shorter than the average citizen, and alcohol now ranks as the third major cause of death in the United States (Kaplan and Saddock, 1989, p. 391). Objectives This research has a two pronged objective: To study the link between criminal activity and substance abuse To examine the various treatment programs available for prison inmates with a history of alcohol and drug abuse Increasing crime rates, overpopulated prisons, and few measures taken towards the prevention of crime are major concerns over the world, particularly in countries such as the USA where the crime rate is significantly high. A large number of prison inmates are for the most part substance abusers and there is a close link between substance abuse and crime. In many instances, substance abuse can also be seen as the catalyst that triggers criminal activity. Keeping this in mind, controlling substance abuse in this group in an attempt to decrease crime rates would eventually bring about a significant social change. Identifying and implementing effective treatment programs for prison inmates is therefore a necessary and important step in the overall prevention of crime. Research design This is an exploratory study using an Ex-Post Facto Design. Literature Review Sarah Liriano and Malcolm Ramsay in 2000 attempted to measure prisoners' drug use prior to their prison term as a possible benchmark against which effectiveness of the Prison Service drugs strategy could be monitored. The data from the Criminality Survey showed that (73%) of respondents had used an illegal drug in the twelve months before

Abraham Lincoln - Symbol of the unlimited possibilities Essay Example for Free

Abraham Lincoln Symbol of the unlimited possibilities Essay There are few men whose characters are so extraordinary that they can be credited with saving a nation. The 16th president of the United States, Abraham Lincoln was one such man. More than one hundred years after his assassination, ‘Honest Abe as he has become known, shows no signs of losing his touch. He sits enshrined in his own monument with his famous words etched in stone around him. He commands respect, honour and the everlasting thanks of the American people. More than a thousand books have been published on his life and deeds. This is the man who not only freed the slaves but who held the nation together through the terror of the Civil War. His bloody assassination has become the nightmare scenario of legend. The myths that make up the story of Abraham Lincoln have been re-told many times. At their root is the story about the boy born into the Kentucky wilderness, who had less than a year in total of formal schooling. That same boy went on to become Americas most famous President. Lincolns rise from a poor pioneer family who taught himself to become a lawyer is the story of the American dream. From state legislator to his nomination as Presidential candidate that dream is the stuff of legends. He has become a symbol of the unlimited possibilities of American life. To appreciate the bravery and the courage that Lincoln undoubtedly showed, it is not enough to say that he saved the Union. Neither is it enough to say that he braved his critics to bring in emancipation and to end the appalling slave trade. To fully understand Lincolns achievements, is to try and gain an insight into American society of that time. The republic was only a matter of a few decades old. In this melting pot of nationhood and states, political feelings ran high. Lincoln, above all, saw himself and his countrymen as inheritors of a sacred trust. He believed that democracy was entrusted into his hands and those of his countryme n. He was prepared to stand up and fight for those beliefs. The fact is as laudable as these sentiments were, there could not possibly have been a more difficult time to try and put them into practice. The issue of slavery above all others dominated the day. It would split both politics and the country as a whole. Abraham Lincoln was not in two minds about slavery. He found it abhorrent. The fact is that many states, primarily in the North, stood against slavery. Many in the South did not. They were afraid that a Republican President effectively from the North would try and abolish slavery throughout the nation. Lincoln was elected President for his first term in 1860 at the point when a huge part of the Union, threatened to break away over the issue of slavery. The situation was for Lincoln neither a reason for secession nor Civil War. In his inaugural address he spoke about the need to find a peaceful way forwards. In spite of Lincolns plea, the Confederacy broke away and on March 4 1861 and the country erupted into the Civil War he had feared above all else. That scenario was a nightmare of complications and strategies that had to be won inside a cauldron of dissent. There was no road map. There were no precedents for dealing with states that had succeeded. Lincoln was at heart and by trade, a lawyer. He was not a soldier. However he did not flinch from his duty, or from the task in front of him. Where lesser men might have lost heart, Lincoln began the long struggle towards unity and reunification. When he judged that the time was right, he announced the abolition of the slave trade, issuing the emancipation proclamation on January 1st 1863. The war took a heavy toll. Lincoln mourned the tragedy of lives lost on the battlefield. His speech after the battle of Gettysburg on November 19th 1863 is one of the most moving and famous of all elegies for fallen soldiers. In spite of high casualties and falling morale, when Atlanta finally fell to the Union, Lincoln was re-elected for a second term. Lincolns second inaugural address is according to some, one of the greatest of all his speeches. In it, he looks forwards not only to the coming end of the war but also towards the future. His plea should never be forgotten, Malice towards none: Charity towards all. Part of Abraham Lincolns legacy is the fact that he was very much a human figure. We know many details of his life including that of his courtship and quiet marriage to Mary Todd. Theirs was tender and loving relationship scarred by loss and tragedy. Of the four sons born to them, only one grew into adulthood. The quiet and loving home life the president enjoyed was in stark contrast to the violence and hatred that was tearing the nation apart. After the surrender of Robert E. Lee at Appomatox on April 9 1865, a weary nation waited to see what Lincolns response would be. An expectant crowd gathered outside the White House. Lincoln addressed them for the last time. In his speech he tackled the thorny issues of reuniting a country split by war. In that same speech he talked about the rights of freed slaves. He now talked openly about black suffrage. Listening in that crowd was one John Wilkes Booth, a racist and a Confederate who vowed that this would be Lincolns last speech. Indeed it was. Booth assassinated the President on April 14th 1865. Mary his wife was sitting beside her husband as they watched a play. She was holding his hand as he was shot. She never recovered fully from his death. It was a death that Lincoln himself had reportedly foreseen in a dream some three days earlier. The assassination of Lincoln stunned the nation. His body was mourned for three weeks at it was toured through the cities of the North. Public grief was immense for perhaps the most extraordinary figure in political history. Today the image of the gaunt tall and severe man is as familiar to us as our own fathers. Indeed to many, Abraham is the Father figure of America. We can only hope, like so many before us that we too can live up to the vision and the dreams that he left for us. Behind his statue lie the famous words of the Gettysburg address, in which the president extolled, That this nation, under God shall have a new birth of freedom and that the government of the people, by the people, for the people shall never perish from the earth. They are words that are as relevant to us today as the day on which they were first spoken. How ironic then that in the same speech the President said that the words spoken there would not long be remembered. Fortunately, for every US citizen, he was wrong! His words, his deeds and his hopes, like those of any father, are his legacy to all his children. Sources used in this speech and related information Abraham Lincoln Birthplace http://lincoln.hodgenville.net/lincoln/ Abraham Lincoln On-line http://showcase.netins.net/web/creative/lincoln/speeches/last.htm CV for Abraham Lincoln http://www-personal.engin.umich.edu/~sldavis/firstsite/index.htm

China And Western Countries Etiquette Differences Cultural Studies Essay

China And Western Countries Etiquette Differences Cultural Studies Essay China is a state of ceremonies since the ancient times while western countries also have their own etiquettes. With the coming of economic globalization period, negotiation becomes the most common and useful activity day by day. In international business negotiations, two or more parties, which are belong to different countries, come together to discuss mutual interests and conflicts. Successful business negotiations certainly bring more benefits and further development to both parties. However, in the real life, etiquette differences will result to some cultural conflicts, even lead to negotiations failures. In order to study how etiquettes influence on business negotiations, this paper uses the method of contrast and analysis, compares Chinese and western business negotiation practice in detail, discusses the impact of etiquette differences on international business negotiations, and puts forward some useful suggestions on the process and strategy of negotiation. [Key words] Reception Etiquette; Difference; Business Negotiations; Impact I. Introduction 1.1 The Purpose of the Study The success of business activities begins with agreements reached between corporations. An satisfactory agreement requires effective business negotiations. Negotiation is a basic human activity and is such a process involving kinds of interpersonal communication activities that takes place at the verbal, nonverbal, situational contextual levels. In a single culture environment, the negotiation process is more predictable and accurate, as negotiators do not have to concern with challenges of languages and cultural differences. Individuals having the same cultural backgrounds tend to display common patterns of thinking, feeling and reacting in line with their cultural heritage. However, there are more challenges in international business negotiations. International business negotiations are ones where the negotiating parties belong to different cultures and do not share the same ways of thinking, feeling, and behaviors. The whole negotiating process is generally more complicated becaus e cultural norms may undermine effective communication. As above, international business negotiation is not only the communication and cooperation in the field of economy, but also among world cultures which have great impact on such kind of negotiations. In fact, conflicts over goals and procedures of negotiations are often intensified by cultural differences. Etiquette, as one part of culture, if its differences are not well understood or dealt with can be serious barriers to successful international negotiations. The greater the cultural difference, the more likely barriers to communication and misunderstanding become. Hence, learning and understanding etiquette differences between the negotiating parties are really conductive to the success of intercultural negotiations. Chinese culture is different from western culture in terms of beliefs, values, lifestyles and world perspective, so negotiations failures often occur due to great differences of these two cultures. In an international business environment, negotiators with an understanding and respect of cultural differences, will have large advantage at the bargaining table. Thus, the author tries to focusing research on the impact of etiquette differences on conflict management styles in sino-western business negotiations and makes a comparison of the different conflict resolution styles commonly found in Chinese and Western cultures. In brief, the purpose of this thesis is to identify etiquette differences between China and western countries, providing suggestions for the international business negotiations, which can help to reduce unnecessary failures of negotiating and accomplish desired agreements. 1.2 The Organazation of the Study This paper consists of five parts. Part 1 introduces the purpose and the organazation of the study. Part 2 gives a general understanding of etiquette and negotiations, which providing a foundation for further study and explores core factors of Chinese and western etiquette. Part 3 points the influence of etiquette on international business negotiations. Part 4 puts forward some suggestions for international business negotiations. Part 5 is the conclusion. This paper keeps pace with the times and is of great practicability. This is the significance of writing the thesis. There are various factors that have impact on international business negotiations such as international economic factors, political environment, pluralism of legal system, culture and etc. The paper combines the material of language and culture with the material of business negotiations, which illustrates the idea of doing research from a multi-disciplinary perspective. The thesis presents a comprehensive review of theories on etiquette, bushiness. II. Differences of Etiquette Between China and Western Countries 2.1 Definition of Etiquette and Negotiation Generally speaking, etiquette refers to the use and communicative occasions, which is a form of showing respect and friendly. Bisiness Etiquette is a code of conduct which must be respected in business dealings(Jin Zhengkun, 2005). It is a kind of art, which shows an elegant picture of life. With the globalization of the whole world, there are more and more communications between western culture and Chinese culture. As everybody knows, cultures between China and western countries are almost different. There are etiquette differences between the two cultures in the respects of reception, greeting, banquet, presenting gifts and so on. In international business negotiations, etiquette is one of the key factors to be concerned. There are different kinds of definitions of negotiations. It may be understood as a process of two or more parties combining their conflicting points of view into a single decision of mutual interest(Wang Guanfu Su Yurong, 2001: 38). Common interests and conflicting interests are two basic elements of negotiations. Negotiations parties must have common goals, or there would be no need for negotiations. Conflicting interests refer to some of preferred outcome is better for one party. In business negotiations, conflicting interests may include payment, distribution, profits, contractual responsibilities, quality and so on. 2.2 The Differences of Shaking Hands and Forms of Address Shaking hands is a usual way in communication. In western countries, people will not necessarily shake hands, just a smile and say hello to others. But in China, even it is the first time they meet, shaking hands is also considered as a basic courtesy. There is no much restriction to shake hands in China while the western countries have certain etiquette. For example, between men and women, woman should be the first person to reach out and shake hands. If the woman has no meaning to shake hands, the man can only nod and bow; between old and young, the young people should give the hand after the old; between the superior and lower levels, the superior should give the hand first; between the host and guest, the person who should first give the hand is the host. Handshaking should be paid attention to watching each other, and take off gloves; otherwise they will be regarded as impolite. In western culture, people can call each others name directly(Austin, 1962: 30), without paying attention to the age, position and seniority. They regard this form of address as a way of showing intimate and close relation(Austin, J. L, 1962: 31). However, in Chinese culture, the position in the family hierarchy and the professional posts are very important. You can not directly call a persons name whose position is higher than you; otherwise people would think you are very impolite. In addition, Confucianism has the strongest influence on the daily lives and business cultures in China. One important doctrine of Confucianism is its teaching on respect for hierarchy and age. The Chinese language has a large vocabulary used to distinguish people in terms of age. The family name plus occupation linked title is popular form of address, such as Professor Wang, Doctor Li. The age difference of the same generation and the difference between paternal and maternal relationship are reflected i n kinship address terms in Chinese but not in English. The table shows the relationship of English and Chinese kinship. 2.3The Differences of Greeting Greeting behaviour are important tools for establishing and maintaining social relationships. Differences in English and Chinese greetings are remarkable. The western people usually use Good morning/ afternoon/ evening? How do you do? Nice to meet you. How are you doing? Hello Hietc. to greet other people. Have you eaten yet? Where are you going? Where have you been? When Chinese people extend greetings to each other, they always ask like this. This is a Familiar greeting way for Chinese people but no other meaning. In Chinese etiquette, this kind of greetings is taken as attitudinal warmth and care toward others instead of inquiring others personal matter. However, these questions make the western people puzzled, even misunderstanding(Goffman, E, 1967: 48). For instance, Have you eaten yet? they may misunderstand you are inviting him to dinner. Where have you been? They may think you are inquiring about his privacy and response you with Its none of your business. 2.4 The Differences of Banquet Chinese table manners occupies a very important position in Chinese peoples lives. They believe that eating is not just the physical needs, but also important social experience. Therefore, it is very important to grasp some knowledge of Chinese dining etiquette, whether you are the host or merely a guest. In Chinese table manners, the guests seated on the seats first. Chinese food dishes include chopsticks, dishes, spoons, bowls and so on. Chopsticks are the main food dishes. When use chopsticks to take food, several problems should paid attention as follows. First, do not lick the chopsticks whether there is food on them or not. Second, when talking with other people, it is necessary to put down your chopsticks, do not waving your chopsticks when talking. Third, do not put chopsticks on food upright, because it is only used for sacrificing. Fourth is strictly the function of chopsticks. Chopsticks are used to take food only. It is very rude to clip teeth or take something else but not the food.Sometimes, when taking food with chopsticks, spoon can also be used to support, the main role of the spoon is to scoop. You should put the spoon on your plate if you do not use it temporarily, do not put it on the table directly, or make it in the food. After taking food with the spoon ,you sho uld eat it immediately, or placed it on your plate, please remember that do not put back to the original place. And if the food is too hot to eat, please not to use the spoon to scoop or boast the food, you can put the food in your own bowl first, and wait for a while to eat. Do not put the spoon into your mouth or lick it again and again. When finish eating, chopsticks should be putted on the table neatly the bowl by the right side, all of the guests can leave only after the host indicates. You cannot leave with dropping your chopsticks after finishing your meals(Yangliu, Tian Dandan Yuan Fushan, 2008). The western people are likely to have a banquet in their own houses, which are different from Chinese etiquette. The guests should reply the invitation before attend the banquet. On formal dinner, a male clerk stand by the gate to help a guest to take off jacket. The host and hostess greets a visitor in the hall and expresses welcome. The guests always arrive late ten to fifteen minutes to let the hosts to prepare adequately, which is another difference from Chinese etiquette. In Western-style banquet, the hostess always enters dining room in the last time. In fact, the hostess is the true host in the banquet, acting the most important role first and last in the banquet. The guests always notice her activity, lest miss appearance. After the banquet begins, when each dish comes up, guests also follow the hosts action. The guest cannot refuse any dish. If the guests do not like some food, they may take less as far as possible. The tableware of Western-style food is knife, fork and dish. People use the right hand to hold a knife and left hand to hold fork. Do not change knife and fork when eating. Knife can be used as cutting food and fork can be used at feeding(Song Guoshuang Jiang Wenjing, 2008). In Western-style food banquet, take what course, distribute drink what wine, and deserve to use what mug are very strict. Western-style banquet often use seven kinds of wine and every dish should catch up with a kind of wine. Cold meats or choice seafood cup often follow spirited wine with spirited goblet. In deputy dish, people drink the claret with drink claret cup. Entree follows bubbly with bubbly cup and the desert follows Port with wine-cup. When dining, people should be quiet and dont make sound. The sound like burp and chew can be regarded as discourteous behavior. When the banquet ends, the host stands up first and announce the end of the banquet. The female guest leave place first. No matter be to leave banquet or take ones seat, male guest should help female guest to pull chair. The guests cannot hastily leave. However, they should wait for the hostess to see the visitors off. 2.5 The Differences of Presenting Gifts Presenting gifts is an important form of interpersonal communication. Both Chinese and westerners pay attention to presenting gifts to others, but there are some differences between them. First of all, it is the differences of gift. The Chinese attach importance to the practical value of the gift. For example, they may send quilt or household appliances to the new couple. The Chinese people also think highly of the price of the gift, so some people will leave the price label with the gift. In the reality, Chinese people like to present gifts with high prices due to their face or other compelled reasons. However, the westerners always send gift like a bunch of flowers or a bottle of wine. They attach the importance to the feeling of receiving gifts, not the gift itself. Generally speaking, they neither present too expensive gifts nor too cheap gifts but pay attention to the gift packaging. Even it is the very common gift, they will use color paper packaging with ribbon bandage to make it perfect as an expression of their deep friendship. When accept the gifts, Chinese usually politely refused at first, they regard it as a politeness. After they accept the gifts, they will not open the gifts when the givers still stay nearby. However, the westerners accept gifts with no decline, they express their gratitude to the givers and praise the gifts after accept them. They believe that praise the gift is the same with praise the givers. When you get a gift, sometimes you open it immediately, or the giver may think its rude if you dont open(George Y. Tang, 2006: 68). III. Influences of Etiquette Differences on International Business Negotiations 3.1 Influences of Business Negotiations During the Whole Steps Business negotiations should be mutually beneficial. There is no conclusive victory and a successful business negotiation is that each part is winner. Business negotiation should be a process that is based on the needs of two or more parties, to seek the best interests. During the process, each part is eager to meet the needs directly or indirectly. However, the opponents needs must be taken into account so that business negotiation can be successful. What strategy a successful business negotiator usually uses is making the opponent as a friend. First, the negotiators, the identity of the other negotiators and duties should be ensured before negotiation. Second, we should prepare the topic, content and progress well, and make plans, objectives, and negotiating tactics. Then, negotiating room should also be arranged, using rectangular or oval-shaped table, and the seat facing the door is for the respect, which should be given to the other side. Negotiators must also have good quality. Dress should be clean and formal. Men should clean beard up, wearing a suit and tie. Women should not be wearing too sexy. The first impression between negotiating parties is very important, and it is as much as possible to create a friendly, relaxed atmosphere during a negotiation. Self-introduction should be natural. Asking questions should be polite. After the introduction, choose a topic that both sides have interests to talk about. A short greeting can create a mild atmosphere. Negotiating movements also play a major role in negotiation atmosphere, for example, when you look at the opponent, you should look into the eyes to make the other feel concerned. Gestures should be natural, avoid cross-arms at the chest, for it is extremely arrogant and rude. At the beginning of negotiation the most important task is to find out the others bottom line, and it is necessary to listen to the others speaking seriously, giving careful observation of the behavior and expression, and providing appropriate responses, so it is not only to understand each others intentions, but also to show respect and courtesy. In the signing ceremony, all people involved in the negotiations of the two sides must be present. The two sides also have helping sign people, standing beside their own representatives, and the rest stand behind their respective party representatives. Helping sign people should help open the documents and point out the position where to sign. Representatives from both sides sign on owns document first and then exchange to sign on others document. After the signing, both sides should stand up, exchange the text, and shake hands with each other, congratulating successful cooperation. Other members should give warm applause and congratulations(Wang Fei, 2007). 3.2 Different Attitudes to the Time Orientation of Negotiation Time in China is a lifetime commitment, and no long-term or short-term errors will be made through hasty and hurried decisions. All Chinese know the Confucian proverb Think three times before you act. They tend to do more than one thing at a time. Not being hasty is a sign of wisdom and sincerity. These sayings reflect the different time orientations. Sequential time stresses involvement of people and completion of transactions rather than adhere to a present schedule. As China has a history that dates back thousands of years, the Chinese find it normal to take a long-range view of events and are less likely to be rushed when they face decisions. Negotiators usually stress the process rather than how long it takes to get there. So they may make concession until the last minute of negotiations. Therefore, more Chinese negotiators prefer slower negotiations than western negotiators do. According to Chiness cultural characteristics, in the business negotiations, Chiness people focus on talk about the principles first and then talk about the details, while westerners emphasize talk about the details first and avoid discussing about the principles. This difference often leads to communication difficulties in the West. Western negotiators are not adapt to such negotiations way, and the rusult of the negotiation is often more to help the Chinese negotiators(Wang Min, 2008). A basic assumption of western negotiation is that the faster that money or goods change hands, the greater the increase in value and the larger the profits. The western negotiators want to make a deal quickly, then the next. Short-term transactions are valued. They are known for their speed and strive for getting through the content of the negotiations as efficiently as possible. They always seem to be in a hurry and under pressure for results. Most westerners have very low tolerance for extensions a nd postponements. They welcome innovation and change and have less regard for past social or organizational customs and traditions. 3.3 Different Etiquette Culture reflections of Chinese and Western Negotiators Different cultures have different etiquette. In hierarchical cultures, social status implies social power. Social inferiors are expected to defer to social superiors. Most Chinese people in subordinate positions are happy to place their trust in their superiors. They tend to feel that those above them in the hierarchy are truly their superiors and are looking out for their welfare from a broader perspective and a greater base of experience than they could themselves. Status brings with it great responsibility to do what is best for ones subordinates. Those in positions of power are expected to use that power responsibly and to advance the interests of all those in their collective. Chiness people focus on the respect and humble, that respect the senior and know how to give way to maintain the social order of hierarchy from top to bottom. For example, when meeting each other, they often used the title of old character. In the junior and subordinate are usually respect the views of their superiors and did not dare to express their personal views. While in the West, the Renaissance praised peoples value, the revision of equality is deeply rooted among Westerns, there is no significant difference between people and people(Cheng Yuanfang, 2008). The westerners believe that all people have the right to success in life. They treat others as equals when communicating. They do not attach great importance to the place of birth, family or other backgrounds. They find it is easier to interact with each other when there is at least the illusion of equality among members of the group. Western culture minimizes status differences and values equality over hierarchy and social class. They are proud of the equality nature of their society and assume that all people will appreciate being treated as equals. In ancient China it had been put forward the concept of family, patriarchy existed long-term, while everyone should treat in the national interest as the starting point. In essence, people should maintain the emperor state. Today is also based on the principle of collectivism. In addition to call them but also should add Ge or Jie, which as regards unity and harmony. In the West, the Renaissance was started with individualism as the core and promoted personal freedom and independence. This individualism has permeated into the political economic, cultural and other aspects. It is generally non-interference in other peoples business, particularly in age, marriage, family, income, religious and other aspects. General when they meet there are just some the most basic hello How are you? In the UK, people often talk about the weather when meet. In China, what are you going to do Did you eat? These are regarded as interference in other peoples privacy in the West(Cheng Yuanfang, 2008). The westerners pay more attention to I rather than we. Individualists often prefer to put forth their own efforts and to be judged on the basis of these personal efforts. In terms of business negotiations, western negotiators tend to be more self-motivated and their business relationship is based on self-interest. The consequences for international negotiations are that negotiators from high-power-distance cultures may need to seek approval from their supervisors more frequently, and for more issues, leading to a slower negotiation process. à ¢Ã¢â‚¬ ¦Ã‚ £. Suggestion to Effective Negotiations 4.1 Respecting and Reconciling Etiquette Differences In international business negotiation, negotiators should respect the etiquette of the opposite side in the first place. Respect is most effectively developed once people realize that most cultural differences are in themselves, even if they have not yet recognized the differences. For example, westerners often think that the Chinese are mysterious, even unreliable. They never know what Chinese are feeling or thinking and Chinese always say yes, even when they are negative about something. Then, in order to reach an agreement, they ought to reconcile the etiquette differences. In a word, a person is characterized by his own ways, and there is nothing good or bad, noble or humble when one is talking his own features. However, once he is in a culturally diverse circumstance, one should be flexible. Being flexible means that negotiators should be ready to change their way of attitude when required. To change ones way or attitude has nothing to do with giving up ones principles or standards for business. In fact, such a change is only for solving the problem or for building up some business relationship. People need to acquire the skills that will allow them to respond to various conditions. For example, behaving in an informal manner when encountering a culture that employs an informal style or speaking softly instead of loudly when talking with people who use a subdued communication pattern (Chaney, L. H. Martin, J. S, 2000). In this sense, patience is an important attr ibute required for modern business people. Because they are in the business of creating wealth and value, negotiators need to share the values of buying, selling, of joint venturing, of working in partnership. It would be wiser for international business negotiators to take a neutral attitude when contacting people with various cultural backgrounds and deal with business in a professional way. In order to better reconcile cultural differences,a good negotiator should keep in mind the following tips: There are no specific values or behaviors that are universally right. They must be flexible and accepting of differences in values, beliefs, standards and mores. Only in this way can they do a successful negotiation. 4.2 Conversing Etiquette Differences Chiness and Westerns negotiators, are not only to stand on their own perspective of looking at the problems, but also to stand in the others position to consider, namely, empathy. Empathy means in the negotiations use more from the other sides points of view, understand each others negotiating style, negotiating tactics, interests, preferences and interests of their best point. For example, the U.S. negotiators like to talk directly about the specific provisions. The Chinese negotiators have to adjust their overall after the first part of thinking and negotiation strategies, specific provisions from the beginning, finally talking about general principles. For example, at the beginning of negotiations, the U.S. negotiators always on the details, start with the Chinese negotiators, who, if trouble with their negotiations on the details, the negotiations not only very efficiency for the United States that will make sense of the Chinese side on their mode of thinking and pattern of negot iations to respect and thus they will respect Chinas number of the corresponding negotiations different from their own. In this way, the relationship between the two sides will move toward a win-win, harmonious and friendly direction. In addition, the Chinese negotiators in the negotiations with the United States should behave directly, honest, resolute. The language in the negotiations, we have to be straightforward, and have a pragmatic way to politely discuss issues or calmly argue, avoid using terms such as may be perhaps or similar ambiguous answer. Language should be firm and polite, can say must will definitely when instead of should. When can not be accepted, you must clearly tell the other side, do not shy, or still hold partly concealed(Zhou Guiying, 2007). Try to anticipate differences so that they can take advantages in intercultural negotiations. Be aware of cultural difference when encountering them and not make negative attributions about counterpart. Be careful of unchecked cultural assumption and do not impose cultural bias on the counterparts. Be Prepared for diffuseness in concern about punctuality, logic process and legal process. Be more flexible and adaptable when encounter conflicts. Be given more power to make decisions individually. To establish a warm, personal relationship with the counterparts. Get to know them even before negotiations. Avoid ethnocentrism to ensure the effective intercultural communication in negotiations process. Be patient. Hasty will almost certainly mean unnecessary concessions. à ¢Ã¢â‚¬ ¦Ã‚ ¤. Conclusion With the rapid development of economic globalization and the prosperity of international business, international business negotiations are on the dramatic increase. However, negotiation is influenced by a set of variables, such as the nature of the initial problems and the general context of the negotiation. Culture is one of the most important factors which cannot be neglected. Etiquette is one part of culture which plays a very important role in the internetional business negotiations.When all negotiators are from the same culture, reciprocity reinforces culturally normative negotiation behaviors. When negotiators are from different cultures,reciprocity may help negotiators adjust their strategies to each other. Chinese culture is different from western culture in terms of beliefs, values, lifestyles and world perspective, so negotiations failures often occur due to great differences of these two cultures. In an international business environment, negotiators with an understanding and respect of cultural differences, will have large advantage at the bargaining table. Shaking hands, forms of address, greeting, banquet and presenting Gifts between Chinese and Western countries shows the differences etiquette in internetional business negotiations. Business negotiation should be a process that is based on the needs of two or more parties, to seek the best interests. During the process, each part is eager to meet the needs directly or indirectly. Therefore, in an international business environment, negotiators with an understanding can decide large advantage at the bargaining table. Thus, the purpose throughout this thesis is to examine the experiences of business negotiations between Chinese and western from the perspective of etiquette differences. Regarding the etiquette differences even the cultural differences, it is necessary to put forward some suggestions in the international business negotiations. The opponents needs must be taken into account so that business negotiation can be successful. In international business negotiation, negotiators should respect the etiquette of the opposite side in the first place. Both Chiness and Western negotiators should use more from the other sides points of view, understand each others negotiating style, negotiating tactics, interests, preferences and interests of their best point. In short, as the global economic integration deepening, business competition becoming more and more intense. In the internetional business, due to the impact of Western cultural differences at the negotiating table with their respective negotiating style shows a great difference. Therefore, understanding the differences between Chinese and Western business etiquette will help us find constructive channels of communication and make the full use of the advantages and overcome some of weaknesses. Try to manage the negotiation process, grasp the direction and progress of the negotiations, which is both Chiness and Western negotiators should be attention.