Personal Philosophy of Education Essay Example for Free

Personal Philosophy of Education Essay Education is an important part of growth of the individual. Education can mean a lot of things. One of the definitions of education is the experience of the individual learning and gaining knowledge while inside the structured educational system. Today, one of the strongest beliefs when it comes to education is that learning starts during the early childhood years of the individual. Because of that, education philosophies have strongly revolved around this particular idea. This in turn has created many different perspectives and ideas in learning and education. The three important aspects of this philosophy on education are hinged on the consideration of children, teaching and learning. Generally, the philosophy is about the belief that children should be exposed to learning with focus on two different areas as soon as they are in the age fit for school-based learning. This usually ranges from five to seven years old onwards, depending on the mental, emotional and psychological disposition of the individual. This philosophy of education puts important consideration to the differences among individual children. This means younger children already fit for structured learning is not discouraged from starting even at a younger age. Those who are not yet fully ready are not discouraged either but will be the target of additional stimulation to be at par with the capabilities of those who are in the same age bracket as the child is. This philosophy in education is inspired by the Montessori Method. The belief of this method is that the children all possess natural inner guides inside them. The structured academic learning experience only acts as a means to provide for material and additional assistance to the children as they learn by themselves through their instincts, something that the creator of the Montessori approach recognized through observation. Montessori developed a new philosophy of education based upon the intuitive observation of children (Lillard, 1988, p. 29). In using the Montessori approach to creating the philosophy of education, the approach and perspective towards learning is strongly influenced by the ideals of Montessori approach. Examples are the treatment in learning, its ideas about children and the role of school and education, etc. , using the Montessori results in the consideration and inclusion of the learning theories that this particular approach entails. In this paradigm of teaching style and educational philosophy, the teacher takes the role of the mature overseer. In realization of the ability of the children to naturally learn via their experiences in the environment, the teacher makes sure that children are placed in an environment free from obstacles that could hamper, hinder, impair or impact negatively their learning experience. This approach is more focused on preparing the environment wherein the children are, for most of the time, left to their own devices to learn via experiential processes, and, when necessary providing the necessary and sufficient intervention. The philosophy of education is focused on the belief that what the children need to learn (in communication, in mathematics, in logic development, in interpersonal skills, and in other academic and non-academic components of child education) can be found in the childs experiential learning in a controlled environment where the learning experience has the potential to reach its optimum growth and development. The philosophy of education in this particular condition puts importance in the instincts of the child, in the effort to encourage the children to develop their instincts and to not put a stupor on such natural capacity which is crucial and important for long term learning. Perspective on Children This philosophy of education sees children as individuals who are created with the natural ability for learning. However, because of their lack of experience as well as necessary knowledge to make themselves fully capable and full developed individuals, they need to undergo educational experience beginning at their young years. Children is viewed not as individuals who need to be spoon-fed with things that can improve their own knowledge and skill set. Rather, they are individuals who need to be guided especially in their learning stages so that they can develop as capable, competent, learned and mature individuals in the future. Children are not viewed as entities that are commanded to follow. Rather, they are individuals whose own self compass is sufficient for them to move in the direction they need and want to since they are created with the natural tendencies for learning and knowledge development. They are not robots with minds that are like computers programs that can be tweaked, altered and changed depending on the perspective and disposition of the educational institution. On the other hand, the main responsibility of the school and its teachers is to make sure that each of the autonomous and independent minds be able to grow and develop towards each individual’s own complex and unique entity. Children are individuals who are sufficiently equipped, physiologically, but nonetheless requires intervention if only for the sake of maximizing, harnessing and developing the potential that each child has. Perspective in Teaching The teacher or teaching component of this philosophy of education is about the role of teachers and the teaching process as a tool. It guides and provides necessary intervention sufficient enough to guide the children into learning and knowledge building but not excessive enough to dictate the educational experience and the learning process of the child. This is considering the fact that the child is depended upon to use his/her natural instincts for learning. Perspective in Learning The learning perspective of this philosophy in education revolves around the central idea that learning is something that is natural to an individual, something that he or she experiences even when the individual is at his or her very young age. In this philosophy of education, learning is something that should be experienced by the child by allowing the child to interact with his or her environment, the creation and set up of which is a result of the conscious effort of the teacher and the school. Learning is something that comes naturally. Learning results to knowledge and information set in an individual to which the school and the teacher has a strong influence on, especially in guaranteeing the absorption of information that the child needs to know during the learning process. Reference Lillard, P. P. (1988). Montessori: A Modern Approach. New York: Schocken Books.

Effect Of Social Media Sites In Consumer Behaviour Marketing Essay

Effect Of Social Media Sites In Consumer Behaviour Marketing Essay The new age internet sites provided online properties to allow people to communicate with each other, unlike dead internet sites, and hence create meaningful relationships over a period of time. It may be on the ground of hobby or business, it can be anything. In the online world a company can brand itself easily and without gigantic marketing budget, through videos, discussion groups/massage boards, blogs. Social marketing is used successfully and strategically by numerous marketers to increase the appeal of their business. It is easier to find out business minded people interested in similar niche in the online world. To spruce up their network of friends with common interests successful entrepreneurs also use social networking sites, they share ideas, exchange information and in the long run establish relationships and take it to the next level then promote by becoming partners or referring someone interested in the venture. The attributes for the Social Media sites in Influencing Consumer Behaviour of innovation in models and development; and market efficiency. In a development, the amount of information available is already vast and increasing daily. The goal of our paper is to investigate the paramaters effecting Social Media sites in Influencing Consumer Behaviour. The effect of social media sites was measured by applying Analytical Hierarchical Process (AHP). It uses the forecasting attributes in the proposed Consumer Behaviour model to ascertain the relative importance of the processes towards a successful Social networking sites implementation. This paper discusses the comparisons for the successful advertisements on websites or social networking sites. It also considers Social Responsiveness, Information Search, Time Spent, Peer Group Influence and Satisfaction as a parameter to see the influence of Consumer. It calculates the priority by using the Analytical Hierarchal Process Keywords: successful advertisements, Analytical Hierarchal Process, Consumer Behaviour Introduction A social networking service is an online service which is defined as an explaining the interest of practice of expanding the number of ones business and/or social contacts by making connections through individuals. Social networking has encouraged new ways to communicate and share information This explains the idea of concept that any two people on the planet could make contact through a chain of no more than five intermediaries.. Social networking websites are being used regularly by millions of people. While it could be said that email and websites have most of the essential elements of social network services. Social networking is based on 6 degree concept which explains social networking establishes interconnected Internet communities (sometimes known as personal networks) that helps people to make contacts that would be good for them to know. In general, heres how it works: you join one of the sites and invite people you know to join as well; those people invite their contacts t o join, who in turn invite their contacts to join, and the process repeats for each person. In theory, any individual can make contact through anyone they have a connection to any of people with a person and so on. Along with other form of advertising and promotion, the social networking sites also have been always the leading ideas to promote business. The purpose of the Online marketers is seriously to gain output through social networking slowly and steadily not through a business which creates through its own brand but also can create a lot of additional traffic, which would have been difficult or impossible to attain. In the initial stages the business may be slow, but latterly can build a solid foundation for a brand to fix properly through social online marketing, considered as great free advertising tool. By responding to the queries and questions with analytical insights raised by members in the niche massage boards or forums, a company appoints spokesperson can let know other members of the group about its brand and thus enable the mouth publicity to spread further. Networking is just like the next buzzword these days, but it was actually the oldest form of communication in this ancie nt world. The popularity of networking websites is spreading all over the Internet. These sites can be used as marketing tools in addition to the obvious use to make new friends. They can help increase website traffic by sending tons of traffic to your website and for an added bonus; they can also improve your search engine ranking.There are certainly some dos and donts that one must abide by to avoid criticality as Social Networking sites do not have strict rules for joiners. To understand the dos and donts that are required to follow in social networking in for promotion, a set of steps need to be folllowed in order to capture your target segment. A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people. While it could be said that email and websites have most of the essential elements of social network services, the idea of proprietary encapsulated services has gained popular uptake recently.The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. There have been some attempts to standardize these services to avoid the ne ed to duplicate entries of friends and interests, but this has led to some concerns about privacy.Though there are several social networks that are flourishing on the internet today, but the flourishing 3 websites in todays world are Face book, Linked in, twitter for the following important reasons reach , prominence, uniqueness,. purpose, customizability, and data personal experience. Face-book has come as a clear leader among all the social networking sites. According to the State of the Mobile Web report conducted by Opera Software, Facebook is also the second most popular site visited by Opera Mini users from India. Indians have shown a major transformation in usage patterns, Traditionally Indians are known to spend their time on search and email related activities on the mobile web but with the boom in the handheld-devices market. Today, availability of content and ease of access have catapulted a range of content-rich portals to rise up in the most visited domains list. According to the report, Twitter is the second largest social network site in the world with 300+ million active users worldwide. Its motive is to follow your interests, its service type is micro blogging. Its revenue is about $140million as per 2010.Its based on the principle of followers for a celebrity and total number of tweets. 57% of all Indian Twitter users have joined the platform in l ess than a year! With such quick rise in popularity and with masses coming into fold, brands and advertisers are have to quickly adapt to the ever changing dynamics of this medium.LinkedIn stands for its professional status in social networking. Its the best of its kind. Globally it has 135+ million active users. Revenue is around $121millions. LinkedIn is very oriented toward your professional network, it looks like the most professional looking of all the social networking services, and not your broader personal network. LinkedIn allows members to look for jobs, seeking out experts in a particular area, or to make contact with other professionals through a chain of trusted connections.LinkedIn Advertisements is a self-service advertising solution that allows you to create and place text advertisements on prominent pages on LinkedIn. Recently form the past some years, marketing has brought increased growth in the social networking phenomenon. Face book or Twitter have became a key part of a number of people in their daily routine. Now-a-days various Organizations consider these social media sites as a publicity vehicle of rich potential. Indeed, various companies have already enjoyed exceptionally large sales boosts as a direct consequence of endorsement from social media sites, blogs or other online communication channels. One of the most common tendencies of people making purchase decisions is by an advice from their friends. Indeed, word-of-mouth (WOM) recommendation from friends and significantly have long been recognized as a powerful weapon in any marketers armory. On that consequence, it is sensible to assume that the suggestions which emerge from friends in social media sites might have influence, which is similar to a conventional WOM recommendation. In todays world there are many Social Networking Sites in existence on the World Wide Web (WWW).   The most popular ones for business use are LinkedIn, Facebook, Twitter and YouTube are the famous of social networking sites. These sites allow users to create profiles and add people as friend, bring people with similar interests together and also allow them to create connections to construct a social network. A social network consists of all the people friends, family and others with whom one shares a social relationship.Advertising on Social Networking Sites can be low cost. Business and organizations are focusing on the cost reduction in the current global economic scenario. Hence, this type of advertising is a highly useful strategy in this economic situation.   To compare with the conventional advertising, the Social Network Advertising seems to require time to establish the effective profile and posts, and more time to actually implement these techniques on a regular basis, b ut it have low costs for the business. Social sites are not just for the company to broadcast information for consumers, but for consumers to participate in open free conversations with these companies by posting, commenting and following their Facebook pages, Twitter accounts or blogs. Facebook and Twitter provide quick updates information and company changes functions to users and however for more engaging conversation blogs are generally used to provide more information to their audience and allow for comments and questions. Jet star Company is one of an example of using social networks to promote their company. Social Network advertising is taking advantages of reduced cost, increased sales and the customer interaction. It is important that businesses build online platform to prevent the negative effect and guarantee and maintain their Social Network as it may be damage the reputation and worth of the brand.   Social media is a great advantage to companies as it allows them to interact with people at the level that they are on, even it is through Twitter, Face book, YouTube or blogs. This involvement with their customers helps businesses to increase sales, allows the customer to be part of the brand or simply as a customer service tool. Thus, the importance of maintaining a social media plan is to ensure customers are kept in active. There would have certain disadvantages of using the Social Network, like, people share negative comments with business, though not represented to affect companies. In another way to say, it is advantage for companies to provide opportunities to improve their weakness and attract customers participation. Complaint or negative feedbacks can also arise from unsatisfied customers and quickly spread across the social sites. While social networks open the company up to negative feedback and comments, it is much better for them to be in the space so they have a chance to reply back and be heard. One of the sure concern of the Companies, and allows companies to participate with their customers and listen to their positions in the Social Network. In case of the companies without the social media sites, those customers would complain that they were not getting responses from the company, therefore company needs to set up this communication and get the root of a problem is the most crucial benefit company using social media (Burson-Marsteller, 2010). As more people are spending more time online as well as social networking sites, it indicates there are advantages for businesses to be participating in this Social Network. According to the data graph, 79% of businesses are already using some form of social networking for their business allowing them to essentially promote their brand or product to increase sales. As with the Blendtec example, a low cost effective YouTube campaign increased their sales five times (Mashable, 2009). My Starbucks Idea the Starbucks an example, which showed that companies advantage from introducing the customer into their business and building their engagement to make them feel like they are part of the businesses and providing opinions for improvement. This engagement works two ways with the consumer feeling loyalty to the brand as they are part of the company itself.When the business encourages to create Social Networking marketing or advertising, they need to organize and consider all aspects of Soci al Networking, if they have sufficient prepare of the plan or organization, it is possible to control any circumstances when it comes, in case of the negative feedbacks or complaint, companies can make improvements or respond immediately and become a part of customer service to solve and help customers in the fastest way. Overall, probably the strongest advantage of social networking in business is because of the consumer. Allowing a customer to have the opportunity to receive customer service or have realized their concerns in short time to meet their needs for instant satisfaction. Traditional advertising have became of lower importance as via social media we have gained greater access to what our friends think. People more emphasize on their experiences and their friends experience with brands and products than on advertisements. Thus, the concern should be on, to understand the basic behavior of people when it comes to decision making. In Advertising on the Brain it states, people have an emotional and a physical reaction, before engaging in rational thought. In other words, the process goes like, feel then react and then think. Most advertising fails to understand actions which are succeeded by positive emotions. If some kind of negative emotion are felt which may be intentional or not, then the consumer turns negative towards the brand/product.Marketers have to be intelligent towards the emotional reactions that they create, general in creating positive emotional reactions, and make it easy for people to try their brand/product, thus solidifying the positiv e emotion that makes them share about their experience with others hence there is rise of engagement advertising. In Charting a Shift from Communications to Engagements it says, The new marketing is about creating 360à ¢Ã‚ Ã‚ ° brand experiences, not messaging. Consumers should buy into to your brands ideas, not just your product. Instead of defining Reasons To Believe, there is a need to define Reasons To Be. Brands no longer are contained in any communication or campaign, but rather is understood through its many touch-points. positive touch-points should b created, and positive ROI should also b created. Thus, creating multiple positive touch-points requires a creative mind, here Marketers have to be stay strong and willing to risk failure, and ideally allow a minimum of three months to test any marketing/advertising ideas to see what works. The more we can incorporate social technology into real-life events, the more people get excited and curious about it. Marketers should be restless to incorporate promotion of art into their work. After all, art creates positive emotion, which begets action. Consumer Buying Behaviour Many decisions are being made by the consumers daily. What consumers buy where they buy, how and how much they buy, when they buy, and why they buy are the main concern of big companies to research on, they need to know about consumers buying decisions. Actual consumer purchases can be studied by the Marketers to find out what they buy, where, and how much. The answers are often locked deep within the consumers head hence learning about the whys of consumer buying behavior is a bit difficult.The main focus of the marketers is on the question that: How do consumers respond to various marketing efforts the company might use? The company that really understands how consumers will respond to different product features, prices, and advertising appeals has a great advantage over its competitors. The starting point is the stimulus-response model of buyer behavior.Marketers have to understand a lot before marketing strategies can be developed. People using consumer markets buy goods and serv ices for personal consumption. The varied consumers differ tremendously with age, income, education, tastes, and other factors. The buyers characteristics and by the buyers decision process influences the consumer behavior. Buyer characteristics include four major factors: cultural, social, personal, and psychological. Similarly, we can say that following factors can influence the Buying decision of the buyer are a. Cultural, Social, Personal,. Psychological Consumers making buying decisions mainly affect buyer. The buyer decision process consists of five stages:  need recognition, information search, evaluation of alternatives, purchase decision,  and  post purchase  behavior.  Clearly, the buying process starts long before and after the actual purchase.The entire buying process should be focused by the marketers rather than just the purchase decision which implies that consumers pass through all five stages with every purchase. Yet, in more routine purchases, consumers often skip or reverse some of these stages. A woman buying her regular brand of toothpaste would recognize the need and go right to the purchase decision, skipping information search and evaluation. Thus, we use the model in Figure because it shows all the considerations that arise when a consumer faces a new and complex purchase situation.The buyer recognizes a problem or need which is the starting of the buying process, known as need recognition. The buyer re cognizes a difference between his or her  actual  item and some  desired  item. The need can be triggered by  internal stimuli when one of the persons normal needs- hunger, thirst- raises to a level high enough to develop its craving. A need can also be triggered by  external stimuli.  At this stage, the   Ã‚  marketer need to thoroughly research consumers to find out what kinds of needs or problems arise, what brought them about, and how they can manage with the consumer related to the particular product. By gathering such information, the marketer identifies the factors that most often trigger interest in the product and can develop marketing programs that involve these factors. The emerging new influencer community is wielding significant power over the perceptions of brands and companies, the influencers to communicate are largely driven by the rapid expansion of social media channels through. The new some-bodies which were the nobodies of the past are demanding the attention of communication professionals continuous seeking engagement with targeted consumers throughout the various channels of the social web. A new level of activism is witnessed by Corporate management from an influential constituency rarely heard from in the past ordinary consumers. A large share of voice benefits in the market are gained by many of these new consumer influencers. It is due to the impact of the internet, and the technologies that bring together people who share common interests, Consumers are impacting brand equity as never before. This unnerves corporate marketing practitioners with high responsibility for brand management. To control the brand conversation, Companies feel the pressure. They may not currently have a voice in the social media space. However, establishing a presence on Twitter or Facebook without the due diligence required to make the effort worthwhile will produce few worthwhile results. Simply due to acquiring a presence on these sites for the sake of maintaining control over the brand discussion for providing the illusion of taking action which sometimes feels like taking control. Four out of five internet users visit a social network site on a monthly basis, with Facebook and Twitter causing much growth in the industry, and six out of seven US internet users now viewing online video content in a month (Radwanick, 2010). LITERATURE REVIEW Social media in marketing is a communication tool that makes the companies access to people who are interested in their product and makes it aware to people who are not aware of it. It is used as a mechanism to create a personality in a brand and earn relations with people around which helps them achieve customer loyalty with increased repeat purchases . social media is so different that it is used for the interest and the needs of the business. 2010 Social Media Marketing Industry Report 2010 says, 56% marketers use social media for 6 hours and sometimes more. The most sought after tools in social media for marketing purpose is twitter, LinkedIn, face book and blogs. While 81% plan to increase usage of blogs , 76% of whole marketers are preferring to spend at least 4 hours for advertising efforts on social media. Presently it has become extremely essential to build good consumer base, and to increase there contribution in decision making. According to Soft pedia, in US 86% of online retailers had a face book page which can increase up to 99%. 65% of these retailers are pretty active on twitter and 26% of them are planning to use twitter for plans. Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the brand and helps you to spread the message in a relaxed and conversational way. As far as face book is concerned 700 thousand retailers already have a face book page and around 80 thousand web portals are currently properly connected via face book.Social media provides a platform to marketers to pass on there message and idea to customers and potential customers. It customizes the brand and gives them an edge in connecting with masses. Beverage companies, automobile companies, pastry shops use social media . Pepsi ,Coke, Nokia efficiently use social media for completing there targets. involved companies in social media are Absolut Vodka have a top bartender fan page on face book,BMW a Ramp enfest Page for fans for promotion of 1-Series Road Trip.,Dunkin Donuts a micro blogging Twitter account and using it valuably,General Motors utilize online equity to reach to there consumers. Recently, marketing through social media has become an outreach activity to easily connect with customers by developing awareness of brands .though there is a shift in the trends as now its affecting sales so there is a mindset to develop a channel that is committed in engaging with the masses. As analyzed by Wet paint and Altimeter engagementdb.com, we have concluded that most of the successful companies are maintaining 7 or more accounts on social media tools or channels.Internet gives businesses with lots of methods for communicating brand to customers. The most common form is banner advertisements used for promoting opportunities on internet. Banner activities are just like print media with an added facility of clicking on banner and directly reaching to advertisement. It can do two things basically for the marketer. A visitor surfing through publishers website will look at banner ad . therefore a banner ad will help them get a customer. Actual success of banner ad is when the v isitor buys the product. Failure of clicking, advertisers think that a visitor will see the banner ad and remember it in their heads. This means the visitor pays attention to the content of a banner ad and decides to visit the site in the future, or it means that the visitor will glance on the ad but is clear and have knowledge of the product or service offered. This second effect of advertising is known as branding. Product Class congruity between a banner advertisement and website should have a there is a direct effect on consumers mind towards the website based on banner advertisement and the website considering the product class congruity. customers attitude towards brand is very essential in understanding there purchase decisions. attitude toward brand is a feeling which can be evaluate consumers hold to a specific brand .going by the traditional view made up of personal beliefs of the attitudinal objects, brand attitude gets effected by advertisements. In addition to this there is attitude towards the website. Corporate Web sites offer a variety of services such as direct selling, projecting corporate image, providing product information, generating qualified leads, dispensing electronic coupons, and handling a variety of post purchase tasks (Berthon et al., 1996; Hoffman and Novak, 1996). A lot of online traffic is generated by compan ies through active promotion of the address uniform resource locator (URL) with an online registration with search engines, hyper textual links with other Web sites and in major cases paid banner advertisements on other Web sites. This method is of huge concern now a days. Like a TV, radio or print advertisement tells the audience to call an 800 number or direct mail has the receiver mail in a reply, a banner takes the visitor to the advertisers page. when not clicked, advertisement banners definitely impacts the attitude of the visitor and help build the brands product and services offered by marketer (Elliott, 1996). banner advertisements increase the popularity. Web advertisers are dicey regarding the cost per thousand (CPM) pricing model based on impressions, that insist on payment for results or click throughs. Advertisers need to know that who is clicking and what are the reasons behind it.. Answering to this will help businesses to incorporate websites system into there marketing plans and result in better decisions based on advertising response modeling. A banner ad can be successful in many ways. methods to judge and evaluate banner ads are as follow a) Clicks/Click-throughs: It is basically the number of clicks made on that banner and judged on the basis of cost per clicks .b) Page views:, this is the number of times page has been viewed from the server Also called page impressions. It gives an idea that how many people could have seen the banner ad. though it does not give proper view of the visitors and branding campaign. The most popular way to sell banner ad space is cost per thousand impressions. c) Click-through rate (CTR): It is a ratio of page views to clicks and generally expressed as a percentage of people who viewed the page and actually click through to banner ad.. The typi cal click-through-rate is 1 percent.d) Cost per sale: This helps evaluate the amount of expenses made on getting one sale. Different means are used for this purpose. Internet cookies are used which allows to combine the actual sale made and how customer reached the site. Improving banner click-through rates are essential for the marketer and the Web site doing the advertising. As banners are priced according to click-through rates, everyone works to improve click-through rates. click-through rates will advertiser understand which Web site offers the required options. Click-through rates are affected by various factors generally ranging from 2% onwards. animation , cryptic messages , posing questions are methods to improve and understand response rates, it also includes call to action phrases, color and animation, with a sense of urgency tending to decrease response rates (Double Click and I/PRO, 1996).another way to improve response rates is targeting advertisement banners based on website requirements. banner s response rate declines due to excessive exposure, with research indicating that banner (DoubleClick and I/PRO, 1996; Modahl and MacQuiddy, 1996).According to Ofcom research most of the children have a profile on a social networking site on in ternet. The report shows that how important have social networking sites become for Briton people. 49% of internet users are in the age group of 8-17 year olds, the report also tell us that over a 22% of internet users aged 16+ have a social networking profile. According to research it is common for adults to have a profile on more than one site and more than half of social net workers say that they visit their accounts once in a day . It has been indicated by research that social media sites have changed meaning of friends. People now derive its meaning making list of people have only online friendship but never met in real life.( 2 April 2008, Social Networking: A Quantitative and Qualitative Research Report into Attitudes , Behaviors and Use Ofcom Social Networking Sites Research) Dennis A. Pitta says, use of advertising media in a traditional way have been reduced in the last few years due to online competitors. The mixture of these connections, increasing Wi-Fi and access to internet, and apart from this varies preferences of customer and ease in getting what they want has put traditional media in danger. Companies that did not exist ten years ago, like Facebook and Twitter, now overshadow traditional publishers face book and twitter who had no standing earlier now overpower the traditional media. Newspapers, for example, being most popular are now hardly existing. cities that boasting of having huge variety are now hardly having one . Even Washington Post   was so successful is now surviving by offering lesser ads and also reduced content result the jobs in newspapers are getting affected and size of the content is getting reduced. Taking example of the classic magazine,  Business week, It was sold to Bloomberg for less than $5 million (Journal of Consu mer Marketing, Volume 27, Issue 5 Dennis A. Pitta). Social media has also affected radio and television advertising as well. Though , they are not dying out completely but are giving importance to alternatives. the trend toward product in traditional ways of advertising have reached its highest point. A US television show,  Bones, featured actors driving in a Toyota Sienna minivan. One commented that the car seemed unsuited to the driver who was a single woman. Her reply was that as she was artist, the Sienna had enough space for her canvases and was still a good car to drive. In this way by twisting traditional ways traditional media is still trying to keep up there standing. For super active marketers social media acts as a breath of change. They give a two-way one-to-one marketing message. Though the manner in which described is complicated but is accurate. Social media has a strong word of mouth which can be easily given to there audience, which is the one-to-one element. Furthermore , it gives advertisers freedom to understand the consumers reaction. There is a surprising trend towards social media due to the advantages available. Therefore advertisers have shifted there budgets to social media due to wide reach as it reaches there target market more easily. Advent of a new marketing tool leads to using it to best possible level. The challenge is to understand the advantages and disadvantages of social media. Agencies are employing experts in this area and are trying to master the information resource to lots of advertisers. This has led to development of specialist companies that give new and varied approaches to advertising on social media. These companies have a better idea search engine optimization and blogging. The changes made in social media started about ten years ago with ru

Men Are Aggressors And Women Are Victims

Men Are Aggressors And Women Are Victims Men are aggressors and women are victims is a very stereotypical view might be held by the majority of society and by some of the first criminologists; however criminology has evolved to try and understand how this stereotype has come to be seen as the norm within crime. They also try exploring whether this stereotype is in fact true or whether there are various differences. To understand the part of this stereotype that women are victims we must first look into the role of a victim. The role of a victim is essential in initiating the criminal justice process as the majority of offences which come to the attention of the police are reported to them by victims of these offences; their two roles within the criminal justice system are that of reporting the crime and providing evidenced that the crime has been committed. This role of the victim is different than in days gone by when the crime was controlled by individual and community self-regulation, as crimes were seen to be a private matter between offender and victim and so it was up to the victim and their family to decide if they went to court or not and would play the role of prosecutor rather than victim. Nils Christie (1986) explained how in the role of victim there is an ideal victim such as an elderly woman or a child, both seen as an ideal victim as they are seen as weak and deserving of help and care, on the other hand young men are seen as not as deserving of help and sympathetically and so are not as likely to be seen as true victims. This shows that the stereotype of only women as victims and men as aggressors is not true as it may just be that men are not seen as much of victims of an offence than a woman might be. There are many social variables which determine a persons likelihood to be a victim, one of which is gender. It has been shown from crime surveys that men are in actual fact more likely to be victims of violent attacks but that women are more likely to be victimised in the home. This shows how men can be victims and not just the aggressors who commit the acts, but it also shows how women can also still be victims and that perhaps different genders are victims of different types of attacks. For example men aged between 17 and 32 make up 7 per cent of the population but 25 per cent of all murder victims (Dorling, 2012) this is a greater percentage than women between these ages that are murdered proving how men can be more likely to be a victim than a women in certain crimes. This is true also by the fact that women are more likely to be the victim of reported and unreported sexual offences and are more likely to experience repeated unwanted attention such as stalking than men. However when it comes to a whole number of crimes it can be difficult to make judgements as to whether men or women are more likely to be victims as there are many forms on gendered crime such as forced prostitution and sex trafficking which are more likely to have female victims. A study conducted by the NSPCC in 2009 on people aged between 13-18 found that a third of girls and only 16% of boys had experienced sexual violence (Barter et al., 2009) This shows how girls are more likely to be a victim of this type of crime; although this statistics may not be entirely accurate because some people especially boys may not want to admit to being raped as it is more humiliating because of their gender. The study also showed how 12% of boys and only 3% of girls reported committing sexual violence against their partners (Barter et al., 2009); so this could be used to show how men are more likely to be aggressors; however these statistics are related to specific crimes and not all reported crimes and so are not proof of the men are aggressors and women are victims stereotype. Men as victims challenges the victim stereotype about who can be a victim, the lack of understanding of potential impacts on men this lack of perceived victimhood can have points to the lack of large-scale surveys on male victimisation, although these surveys may not be answered correctly as men could perceive being known as a victim as a threat to their masculinity. This means men may not answer surveys correctly as they do not want to be seen as a victim or they do not see themselves as a victim such as in cases of domestic abuse as if they were attacked by their female partner they may not see it as a real crime as no actual damage was done to themselves. There has been a sort of gender myopia within criminology in which early criminologists did not look into crimes committed by women, Heidensohn (1968) how this exclusion of women from criminology excluded half of society in understanding deviance and that other aspects of women and their lives are of interest to social sciences and that as gender differences are well reported in crime such as men committing more crime on the whole then women why then where they not well investigated. When criminologists did look into female offending they did not go as in depth with male criminology. Cesare Lombroso was an early positivist criminologist who used physiognomy to explain why some people commit crimes creating and anthropological criminology in which crime was thought to be inherited and that criminals could be identified from their physical features and that all criminals had certain physical features in common such as a small or weak chin and long arms. Lombroso penned a book with Guglielmo Ferrero in 1895, The Female Offender in this they tried to explain female criminals. They stated how when a woman does turn to crime how she is a monster and that her wickedness must have been enormous before it could triumph over so many obstacles. They also held the belief like many of their time that women ranked lower on the evolutionary scale than men, so were more primitive and so they suggested that female criminals would not be as visible as male criminals and would show fewer signs of degeneracy than males. So Lombroso and Ferrero stated how female criminality was down to their biology and a female criminal is an abnormal woman but also as they were like a man often more ferocious (Ferrero and Lombroso, 1895). So although early criminologists were aware of female offenders they put this down to the abnormality of a women being manlier and ferocious therefore it is not just a man who can be an aggressor. Further exploration into any other causes of female criminality bar abnormality and masculine traits were not much looked into until the next century after The Female Offender was published. The absence of qualitative research also meant that women were neglected from criminology, they are also seen and represented as helpmates rather than instigators of serious crime such as Ian Brady and Myra Hindley in the 1960s; he was seen as the instigator and she as a manipulated helper in killing and hiding the murders of several children. Some criminological theories attempted to explain female offending such as the learning theories which explain it by the fact male crime was glamorised in the media and encouraged women to commit crime. Because of this lack of thought into female offenders they were often seen as abnormal to other females as a criminal cannot be neutral when the norm is taken to be male and so women are measured to the degree to which they deviated from this norm and if they did offend and thus would be institutionalised for their own protection. Because of this previous treatment many think this leniency has carried on into the current criminal justice system causing the chivalry debate (Pollak, 1950) where a female offender might not be treated or judged as harshly as a male counterpart by a for instance a male judge who is sentencing her for a crime. This thinking of female offenders being abnormal from the rest of women reinforced the women as victims not as the aggressors stereotype and Pollak (1950) talks about this behaviour from certain women meaning them being seen as devious women. Female criminals are seen as twice as deviant as they have gone against the law and also against their prescr ibed gender role; this double deviance has reinforced the stereotype of women as victims so therefore they have not been twice as deviant even though in committing the same acts a man would only be seen as being deviant by going against the law and that his gender role is played along with as deviance is seen as a more male trait and thus males are seen to be more likely an aggressor than a victim. This silence of female offending in criminology could be explained by social gender inequalities, a low public profile as female crime could be seen as the wrong sort of crime, and it could also be difficult to accommodate gender perspectives in traditional criminological theories, the traditional feminisation of victimhood and masculinisation of aggression. There have been several theories and perspectives as to why women are perhaps committing more crimes such as Simon (1993) womens greater opportunities and skills increased participation in labor force and years of schooling, have increased their propensity to commit criminal acts, especially property and white-collar offenses. Adler (1975) explains how women seem to be becoming more violent and aggressive and that perhaps this is why they are committing more crimes. Because of this lack of research into female offenders, feminist criminology emerged in the 1960s and 1970s, as it could not be doubted that female criminals existed and seem to be on the rise as does female delinquency although this could be due to the media sensationalising female offenders there has been a veritable siege of news stories with essentially the same theme girls are in gangs and their behaviour in these gangs does not fit the stereotypical and traditional stereotype (Chesney-Lind, 1997). There are many different sub-sects of feminist theory each dealt with specific problems such as liberal feminism which deals with discrimination. This rise of research into female criminality lead in turn to more exploration and a deeper understanding of male crime and masculinity within crime and the differences between men and women and offending; showing that masculinity although perceived as a male criminal factor could also be apparent in women and that masculinity is not static and can be effected by context. There is also no clear notion of masculine identity meaning that although aggression is seen as a masculine trait that it can be apparent in both sexes and thus the stereotype that only men can be aggressors is false. Feminist criminologys concern is the marginalisation of women as subject matters in other criminological theories, because of the lack of theorising female offenders and then the lack of empirical investigations into the topic. The feminist critique also includes the lack of research into female victimisation and male violence against women and they argued that the majority of attention on how the criminal justice system affects male offenders and not female offenders. They argued that criminology in general held a rather uncritical attitude towards gender stereotypes, leading to the doubly-deviant debate (Llyod, 1995). Works such as Dobash and Dobashs (1992) Women, Violence and Social Change challenged the mainstream ideas around vicitimology and made the various forms and extent of female victims more visible. Feminist critique explores the gender gap apparent within the criminal justice system which went beyond early criminologists views such as Pollaks (1950) chivalry thesis whic h plays upon the existing stereotypical gender roles and patriarchal values to develop a more sophisticated gender analysis. As masculinity is seen in criminology as a male criminal contributor, the feminist criminology critique has allowed for the revealing of the power that underpins masculinity and its effect on the genders such as how males are obliged to live up to their gender role and so any criminal or deviant behaviour could be linked to them trying to fulfil their male role. The feminist approach shows a new side that builds on gender role theory and so helps criminology to move away from strict biological explanations such as those by Ferrero and Lombroso. So masculinity is viewed as an expression of difference from feminism behaviours but masculinity becomes representative of heterosexual power in this way and is normative and valued. So the feminist critique helps to explore gender template roles. Although the feminist critique shows how deviant acts committed by males are an example of men trying to fulfil their male role, this approach also points to a hierarchy of masculine types. This masc ulinity is not only confined to males but masculinity can change meaning over time and so there is no single masculinity. The feminist understanding of masculinity seeks to move past the simplistic stereotype of men as aggressors and women as victims and instead suggests that male identities are all different and that there is diversity this way in both genders. This leads to a questioning of previous positivist biological approaches such as Ferrero and Lombrosos work and other positivist works which try to use on universal explanation for female crime and the idea of crime is maleness as a beginning point. Feminist theory has allowed for the deconstruction of the stereotypical view of men as aggressors or criminals and women as vulnerable and conforming to a victim role. However the most consistent and dramatic findings from Lombroso not postmodern criminology is not that criminals are working classà ¢Ã¢â€š ¬Ã‚ ¦ but that most criminals are, and always have been, men (Cain, 1989). So men in general do commit more crimes then women but this does not confirm the stereotype of men are aggressors and women are victims as there is still room for women to be aggressors and men to be victims. Table 1 http://crimlinks.files.wordpress.com/2012/11/population-in-prison-by-gender.png?w=490h=79 This table shows the population in prisons by gender 30 June 2007 (MINISTRY OF JUSTICE, 2012). Each year it shows how there is a vast gap between numbers of women and men, however this may not necessarily mean men commit more crimes than women but that maybe they are more likely to commit more violent crimes and thus end up in prison as it is a harsher sentence and women may just commit as many crimes but of a different sort such as stealing and not go to prison and be sentenced to community service. Graph 1 This graph (Office for National Statistics, 2013) shows the incidents of intimate violence in the last year among adults of both genders aged 16 to 59, in 2011/12. These figures help to prove the stereotype that women are the victims are not always true as more men (2% more) interviewed reported being victims of violence than women. However 2% more women reported themselves as being victims of initiate violence than men. Literature on female violence usually has two central themes. The first is that even women are just as violent as men this is hidden in some sort of conspiracy as women should be seen as passive and men as the violent gender stereotype a small percentage of violent crime has always been committed by women (Pollock and Davis, 2005). This theory has been quashed by many writers such as Pearson (1997) who provides evidence of women who have killed their own children, helped killers and who killed their husbands and many other examples to show how women are violent and she argues they have always been as violent and predatory as men. This disproves the women as victims and not aggressors stereotype. There are also statistics which back up the women as the aggressors and committers of crime and not just men theory women commit the majority of child homicides in the United States (Pollock and Davis, 2005). However Jones (2009) argues that the women crime waves that seem to be apparent actu ally correlates with womens liberation movements and so women may receive different reactions from law enforcement then previous leading to increases of arrests and thus women crime waves. She also argues that the reason the women as victims and men as aggressors stereotype is still prevalent is due to men fearing powerful women, however her description ignores that women are less likely to murder than men; so the stereotype of men being more likely to be aggressors and so commit crime is true, even though women can too be aggressors. Even though women for some reason, they kill, rob, and assault much less often than men (Pollock and Davis, 2005); this makes it difficult for feminist criminology to figure out why women are less likely to be aggressors than men as no clear unanimous reasons seem to exist. The second theme is that more women are becoming violent than ever before and that numbers of violent and criminal acts committed by women are increasing; said to be due to womens liberation movements changing socialisation. This idea is based on percentage increases in women committing and being convicted of crime however as the numbers of women who commit these crimes are so small it wont take many to seem as though there has been a large increase Schaffner (1999) is one writer who discusses a rise in violent crime among young females uses these percentage increases. But she notes that the percentage increases can be influenced by small numbers; she infers that the rise may be due to females witnessing violence in their own home and on the streets but these factors may not be any different to times gone by when women in the 19th century witnessed these same factors yet were less likely to commit crime. Although men are aggressors and women are victims is a rather stereotypical viewpoint it can be the case given that more men commit crimes and are in jail and thus are aggressors and that women are more likely to be a victim of certain crimes such as rape. However feminist criminologists amongst others have shown how women can also be aggressors and commit crimes, although the reasons for this is not as well known or researched as it is for men. It is also clear from crime figures that men are more likely to be victims than women of certain crimes such as murder. So men are more likely to be aggressors overall but women can be aggressors too and men can be more likely to be victims of certain crimes. So the stereotype of men are aggressors and women are victims does hold some merit when taken as a sweeping statement for all crime but there are certain errors in this statement when we look closer into gender and crime.

Biography of Frank Lloyd Wright Essays -- Architecture Architects Buil

Biography of Frank Lloyd Wright Frank Lloyd Wright was arguably one of the best architects of the 19th and 20th centuries. His works ranged from traditional buildings typical to the late 1800’s to ultramodern designs (Official Site 1). He had a great knowledge of the land and his buildings were practical in terms of their surroundings. Wright’s appreciation and love for nature was a key characteristic, and a strong influence in his architecture. Frank Lloyd Wright was born in 1867 in Richland Center, Wisconsin (Hunt 180). He was brought up by his mother, Anna, and his aunts and uncles on farmland near Spring Green, Wisconsin. His father had abandoned the family in 1885 (Encarta 1). He studied engineering briefly at the University of Wisconsin, and he showed a good ability to draw. He then moved to Chicago in 1887 and worked as an assistant at the Chicago architectural firm of Adler and Sullivan. There he learned many of the trades of architecture and embarked on an independent path of his own in 1893 (Encarta 1). Wright avoided anything that might be called a personal style (Encarta 1), but he defined his architecture as â€Å"organic,† which he saw as a principle of order, structure, and form relating in the process of nature (Burns 8). This meant that every building should relate harmoniously to it’s natural surroundings, and the building should not be a static boxlike enclosure but a dynamic structure with open flowing interior spaces. He once said, â€Å"No house should ever be on a hill or anything. It should be of the hill, belonging to it. Hill and house should live together each the happier for the other (Official Site 1).† He achieved this design using geometric shapes that would form a pattern. His first models were mostly squares and he later used diamonds, hexagons, circles, and other geometric units for which he would lay the floor plan (Encarta 1). Wright also used long projections, often balconies or rooftops that were supported at only one end to cr eate this effect. These geometric designs and jutting projections made Wright’s designs the opposite of the boxes with openings that he was trying to avoid. Wright also had an extreme appreciation for nature. Throughout his life Wright spoke of the influence of nature on his work and attributed his love of nature to those early years spent in the rural Wisconsin countryside... ...d, who has done as much to realize his vision of what a perfect architecture might be†¦ (PBS Online 1).† Wright died in 1959, and he left behind a great legacy. His works are still considered modern today, even thought it is almost 50 years after his death. So, as Simon and Garfunkel sing, â€Å"Architects may come, and architects may go†¦Ã¢â‚¬ , but there will never be another architect like Frank Lloyd Wright. Works Cited Burns, Robert. â€Å"Frank Lloyd Wright in the Twenty-first Century.† National Forum. Summer 2000. 8-10. 2 Mar 2001. Frank Lloyd Wright. 10 Mar 2001. Harper, Hillard. â€Å"Show Explores the Wright Frame of Mind.† The Los Angeles Times. 5 Mar 1988. 3 Mar 2001. Hunt, William Dudley Jr. â€Å"Wright, Frank Lloyd.† Encyclopedia Americana. 180. Official Site of Frank Lloyd Wright. 1996-2001. 10 Mar 2001. PBS Online. 1995-2001. 10 Mar 2001. Taschen, Benedikt. Frank Lloyd Wright. Germany: Frank Lloyd Wright Foundation. 1991. Weishan, Michael. â€Å"A Work of Genius.† Country Living. Nov 2000. 26-30. 9 Mar 2001. Williams Students Online. 3 Mar 2001. â€Å"Wright, Frank Lloyd.† Microsoft Encarta Encyclopedia 2001. CD-ROM. 1993-2000 Ed.

International Adoption Essay -- Adoption Adopting Children Family Essa

The birth of a girl has never been a cause for celebration in China, and stories of peasant farmers drowning newborn girls in buckets of water have been commonplace for centuries. Now, however, as a direct result of the one-child policy, the number of baby girls being abandoned, aborted, or dumped on orphanage steps is unprecedented. Adopting Internationally Adoption is procedure by which people legally assume the role of parents for a person who is not their biological child. Adopted children become full members of their adopted family and have the same legal status as biological children. Although the majority of people who adopt are married couples, many single people also adopt. Many people seek to adopt when they discover that they cannot give birth to biological children. Others adopt children to add new members to a family that includes biological children. Many people adopt simply to give a home and family to children who might not otherwise have them. Likewise, children become available for adoption for a variety of reasons. Some children are orphans. Some biological parents make arrangements for their children to be adopted because they cannot care for them due to illness or personal problems. Other children are abandoned by their biological parents (Adoption, CD-ROM). Adoption is a common practice throughout the world and throughout history. However, laws regulating adoption vary from country to country. People seeking to adopt in a country other than the one in which they live, a process known as international adoption, should familiarize themselves with the laws of that country. Similarly, although every province recognizes adoption, provincial laws regarding specific aspects of adoption vary. INTERNATIONAL ADOPTION A significant number of people seek to adopt children from other countries, a process known as international adoption. People seek to adopt abroad for many 1 reasons. Many people want to adopt an infant or a very young child. Some also hope to adopt children who share their ethnic heritage. Such prospective parents may find a shortage of suitable children available for adoption in Canada. Publicity regarding the availability of infants in a particular country also encourages some people to seek to adopt there. Many people adopt abroad because of anxieties regarding d... ...at all," the letter read. "Our investigations confirm that those reports are vicious fabrications made out of ulterior motives. The contemptible lie about China's welfare work in orphanages cannot but arouse the indignation of the Chinese people, especially the great number of social workers who are working hard for children's welfare."(Adoption, CD-ROM). The day after the program was shown, questions were raised in the House of Commons about China's one-child policy and its dying rooms. Predictably, however, no one has raised the subject of providing massive aid for a collapsed and famine-ridden China in the event of its population rising to, say, 2.4 billion if this generation is allowed to have two children per family. "We don't want to criticize the one-child policy," says Dr. Blewett. "But we want to focus on the problems it is causing which can be solved." The documentary features a tour of a privately run, locally funded orphanage where the children are happy, healthy, and loved. "We were very keen to show what can be done with the right attitude," says Blewett. "No child should suffer the kind of neglect we filmed." (Hilditch, World Wide Press).

Pop Culture Essay Essay

There are many movie genres out today than there were before in earlier years. Movie genres are basically different types of movies, such as: horror, suspense, mystery, drama ,romance, etc. Today it seems that most peoples favorite movie genre is horrow or action. Action movies have a lot of different stuff in them that is pleasing to the eye. Action movies are typically loud and have a lot of fighting, racing, and adventurous things in the film. Horror movies on the other hand have a lot of scary things in the movies. Their big thing is that the more blood they have the better it is to the audience watching. Even though horror and action may be the top picks of the rest of the country, I have my own genre of movies that I particularly like the best. My favorite genre of movies is romance. In a romance based movie, it is filled with love and a lot of laughter throughout the whole movie. While most romance movies start off bad and end up with a happy ending, some start out good and end good as well. Most romance movies today start out being bad and then it ends up in the happy ending that you suspect from the title of the movie. Romance movies go through every movie genre there is. There is suspense and sometimes a little horror as well. Sometimes, and most of the time, they contain a lot of drama. The best romance movies are the ones full of drama that is fun to watch. Every woman around the world enjoys a good romance movie. Many women around the world love romance movies, including myself. Simply because they meet the cravings that every woman has sometime throughout their lives. Each and every romance movie touches a woman in some way or another. Every girl dreams of having that guy from a love story. They want them to be loving and caring and when we watch these movies we imagine ourselves being the girl in the movie. Some movies, even make a girl feel better after a breakup. However, some of the real love stories can make it worse than ever before. Also, romance movies will make you cry if it is one of those that are filled with sad moments throughout the whole movie. As a girl, sometimes we feel the need to cry, whether it is stress or PMS. The  romance movies are a good way to bring out the inner emotions and in the end, make you feel a whole lot better. Drama is another movie genre that gets included into romance movies. Drama can be funny and it can also bring out deeper thoughts and emotions. Everyone and especially women, have a fair share of their love for drama. Women like to gossip and chick flick, love stories are filled with it. Gossiping is a way to let things out and to give out information that can be bad or good. It just depends on who is saying it or what is said. The good thing is, the drama in the romance stories are usually not true. Even though we all get a good laugh at the stupid ones in the movie. In conclusion, romance genre movies are a favorite. They can make you happy or sad or bring out different emotions. Romance movies are twisted with drama along with romance to bring out laughter or anger in the audience. Everyone will have their own personal reaction to every single romance movie that comes out. Therefore, in my opinion, romance genre movies are the best because they contain many qualities that other genres do. Meaning that they satisfy almost every â€Å"craving† that a person has for a good movie.

Analysis of Pharmacy Code of Ethics Essay

Each profession has a set of ethical codes and guidelines which they must adhere to in order to reach optimum trust and maintain professional relationships with their customer or patient. Breach of the specified code will result in damage of patient’s trust, credibility in one’s ability to work in their environment with a non- objective view and so forth. A Pharmacist’s main goal is to provide and assist patients in making the right judgment regarding their use of medication; anything that compromises the ethical code must be acknowledged and dealt with accordingly. In a Pharmacy profession there are eight ethical codes of which five I will discuss; the first is to respect the relationship boundaries between a patient and a pharmacist (US Pharm D). There may arise cases where one wants to be objective and voice an opinion that doesn’t suit the role of a pharmacist, always remember that it’s a professional relationship regardless of how close one is to the patients outside of work; being unbiased makes it easier to rationally provide an answer. In regard to this code, a pharmacist’s main goal is to maintain the trust of the patient which goes both ways; trust that the patient has listened and understood the use of the medication and will continuously use it the right manner, and in turn the patient trusts that you have provided to the best of your knowledge the most suitable medication. The theory that best fits the image portrayed by this code is Kant’s theory, â€Å"to always treat others as an end to themselves and never merely as means†, this means that a pharmacist isn’t promoting a specific drug and completely neglecting his patience health and terminating patients overall trust. The pharmacist should in no way lie to the patient while giving treatment even if their intention was for good. According to Kant’s theory good results never make an action morally right. Promoting the wellbeing of every patient in a caring compassionate and confidential manner is the secondary code of ethic s (US Pharm D). Emphasis on this code is on full responsibility of the patient and no other; to offer compassion and treat them in a private manner while maintaining patient’s dignity. Principle of beneficence provides a clear justification of this code in the state that advocates promotion for patient’s welfare. Signing up in a healthcare profession like pharmacy doesn’t requires extreme sacrifices with regard to the patient like a surgeon would; here there is no absolute duty and the act of beneficence isn’t maximized. For instance working in this field won’t require the professional to cancel their plans for a patients comfort. A balance is maintained between the patient’s and pharmacist’s level of selfishness. The third ethical code of a pharmacist is to â€Å"respect the autonomy and dignity of each patient† (US Pharm D). The code simply states that a pharmacist will communicate with a patient in such a way that will provide cohesive under standing and allow patient to partake in decision making process. Pharmacist should allow patient the right to be self-determined as well as self-worth. Principle of autonomy best fits this model and affirms a patients right to utilize self-independence but only if the patient is able to make rational and sound judgment. That being said, if the patients fails to be sensible there exists an exception. The exception is justified by the principle of paternalism, meaning that other individuals who are taking care of the patient will have the right to decide instead and work with the pharmacist. Like all other professions that have a basic rule of honesty in their relationships, so does pharmacy. A pharmacist must act with a conscience mind, tell the truth, avoid actions that will render impaired judgment and compromise what the profession stands for as well as the patient’s well-being (US Pharm D). This code mirrors initial ethical code of pharmacy pertaining to â€Å"conventional relationship between the patient and pharmacist† (US Pharm D); just as the initial code was validated by Kant’s moral theory so is this particular code. Under no circumstances should a patient be misled. This goes as far as to support the patient to be able to acknowledge whether the medication they are being giving is a placebo or not. Also principle of beneficence is in affect here due to maximizing welfare of patient, by telling the truth and being honest there is room for greater professional judgment. Principle of Utility justifies that pharmacist should act in a way to bring great benefit and less harm; again by being honest there is minimal room for error due to there being a lack of suppression of important information and communication. Aside from honesty and maintaining patients trust, a prominent code would be regarding your capacity as a pharmacist (US Pharm D). A pharmacist has an obligation to stay on top of their field indicating that one must be up-to-date with the newest medication, technologies, and devices. Lack of knowledge will lead to poor analysis and endanger a patient’s health. Principle of nonmaleficence states that one doesn’t need malic to cause harm, ignorance as well can lead violating this code. Remember as pharmacist one must avoid harm and take full responsibility of a pharmacist professional role – in short there is no leeway in this ethical code, its absolute.